Done correctly, Twitter can still be a great source of traffic.
And as you know, if your Tweets aren’t driving traffic, then they’re not doing you or your business much good.
That’s why I’ve compiled this list of 15 ways to get your Tweets seen and clicked on by your followers.
1: Add Images
Did you know that tweets with images receive 18% more click-throughs, 89% more favorites and 150% more retweets?
And you can create multiple images for each blog post, using attractive colors, centered headlines and interesting textures.
Don’t forget to add your brand or URL, too.
For a slew of free design tools, check out this infographic: http://feldmancreative.com/2016/08/free-online-design-tools-infographic/
2: Use Faces
Studies show that few things in print or online media captures people’s attention faster than faces, so why not use them?
3: Use Your Own Face
Don’t forget to tweet your own face now and then, especially if you’re using a logo as your profile picture.
You’ll increase the stopping power of your tweet as well as build more of a personal connection with your followers.
4: Use Brackets
This is a great subject line trick as well – include something such as an afterthought in brackets, like this:
“Love the shoes [too sexy!]”
5: Quote Someone
Twitter users love quotes. They can be funny, famous, timely and so forth. When you come across something inspiring or thoughtful, by all means share it.
And if the quote is over 140 characters, feature the quote in an image.
Here are 20 tools to do just that. http://louisem.com/2573/make-picture-quotes-easy
6: Hashtag Your Topic
Your tweets are usually seen only by your followers. But if you add a hashtag or two, your tweet can potentially be found by others as well.
7: Make Your Tweets Contagious
To get your tweets shared, Jonah Berger, the author of Contagious: Why Things Catch On, says to make them viral using any of the following:
- Social Currency – how smart a user looks to others when they share your tweet
- Triggers – top of mind content people are triggered to think about
- Emotion – focus on feelings rather than function
- Public – built to show, built to grow. Think of a brand that puts a red bottom on all of their shoes and you get the idea.
- Practical Value – news you can use
- Stories – tell stories people want to share
8: Add Emojis and Symbols
Non-text characters make your message stand out. If you’re using a smartphone, you’ll find the emojis right on your keyboard.
If you’re on a computer, you can download a Chrome extension or copy and paste Twitter symbols from a Twitter library such as this one. https://www.piliapp.com/twitter-symbols/
9: Ask Questions
Posing questions to your followers is an effective way to engage people.
Be sure to follow up with everyone who answers you so they know you’re listening.
And you can always highlight answers by retweeting them with your response, keeping them alive and inspiring even more interaction.
10: Use Polls
Twitter Polls are a great tool for attracting attention and engaging followers.
Click the “Add poll” icon beneath the tweet box, add up to four questions, and choose how long you want your poll to run.
11: Thank Profusely and Often
When your fellow tweeters have promoted your content or even contributed to it, thank them. This makes you look like a really nice person, plus it’s great for building relationships.
12: Use @ to Get Specific Attention
If you want someone specific to see your tweet, mention them by including their username preceded by the @ symbol.
13: Use an Image to Grab Group Attention
If you want to get the attention of a group of people, include an image in your tweet. Then when Twitter prompts you with “Who’s in this photo?” you can tag the image with up to 10 users without affecting your character count.
14: Use Twitter Cards
Twitter cards let you include additional media types – such as images, videos, audio and download links – in your tweets.
They’re not the easiest thing to use the first time, though, so you might want to follow along with Twitter’s CMS Integration Guide. https://dev.twitter.com/cards/cms-integration
15: Tweet Multiple Times
Tweets go by so fast, many of your tweets will never be seen.
That’s why you want to tweet about that new blog post of yours several times over the course of a few days.
This service lets you increase the reach of your content as you share free links. Here’s how it works:
First you add a branded badge with content within any link.
Let’s say you’re sharing content from Mashable – you simply add a branded badge to the link.
Next, you share your third party content to increase engagement. After all, a link from Mashable will often get more clicks than a link from your own website.
And by the way, this doesn’t just work with Twitter – it works with Facebook, LinkedIn, Pinterest and several other social media networks.
Lastly, your re-shared links continue to carry your recommendations to new audiences, exposing them to your content.
And you can track, measure and get instant insights on the performance of your third party content, too!
Make the very most of your Twitter time by using these little tricks to get your tweets noticed and shared. If you’re going to be Tweeting, make sure that your song is heard!