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Archive | June, 2021

Simple Case Study – List Building for Free

I was talking to a guy the other day, and while I didn’t get all of the details of his business, I think I got enough that I can share it with you. This guy doesn’t have products of his own. He doesn’t have a website. Heck, he doesn’t even have a squeeze page.

Simple Case Study – List Building for Free

Yet he’s building a massive email list using paid traffic in a self-liquidating manner. That is, he’s making as much or more money than he spends on traffic to build his list.

Have you heard of It’s software for link tracking and I recommend you check it out. But it does a lot of other things, too, one of which is to place a pop-up on any affiliate page you choose.

So, let’s say you’re promoting the ABC product. You’ve got your affiliate page and you know the offer converts. You go to a site like and purchase solo ads. You send this traffic to your affiliate page to make sales to pay for your solo ads.

But on your affiliate page of ABC product, you place a pop-up that grabs the person’s email address. Essentially the affiliate page becomes your landing page. Sales of the product pay for your traffic. You don’t have to write copy, deal with customer service or any of that.

That’s what this guy is doing. He offers an awesome lead magnet directly related to the product he’s selling. His traffic grabs the lead magnet and may or may not grab the product.

But what if they don’t sign up to his list? Then he uses for retargeting. He brings visitors back to his affiliate page and back to his pop-up, and it only costs a few cents each. He gets more sign-ups to his email list and he makes more product sales.

And he does one more thing… he goes to, types in the URL of the sales page he’s promoting without the affiliate link. He scrolls down and finds the top referring sites to that offer. Then he goes to those same referring sites and buys the same traffic so that the offer goes through his affiliate link instead of directly to the product owner. Sneaky, right?

And again, he uses retargeting to bring prospects back to the sales page for pennies, and he makes even more sales. All you need to get started with this business model is an autoresponder to capture your new email subscribers and

As long as the offer you’re promoting pays for your advertising, you can list build as long and hard as you like. Your profits will come from the other things you sell to your list. And of course you can do this with multiple offers in multiple niches simultaneously if you like.


Sneaky Way to Get Lots of Good Reviews

To get lots of good reviews you’re first going to need a place where people can leave their reviews. For example, if you sell on Amazon then Amazon is the place to capture your reviews. If you have a review system on your website, then that’s where you’ll be sending people. Here’s how it works…

Sneaky Way to Get Lots of Good Reviews

You send your product to your customer, whether that means shipping it to them or sending them to your download page.

In your product where it cannot be missed, you enclose a card or page that says something like:

How Would You Like a ___ 100% FREE with FREE Shipping?


Fill out the form, choose a product and we’ll ship it to you 100% FREE.
– No Shipping Charges!
– No Hidden Fees!
– No Credit Card Required!

Naturally if you’re delivering products electronically, you will alter the language on this. You can either specify what product you will send or you can let them choose.

When they go to your site, there will be a simple form asking what they purchased from you, what they want to receive for free, their address and the invoice number (if applicable). Once they fill this out they are feeling HAPPY because they are about to receive a free product, and who doesn’t love FREE?

This exact moment is the PERFECT time to ask for feedback (a review) on the product they already have. Simply take them to the next page where they are asked for feedback on the product they purchased.

Naturally, many of your customers will want to reciprocate your goodwill and leave a review, and more likely a good review due in part to the positive experience this process is providing for them.


2 Tiny Words that Will Change Your Life

Imagine if just 2 tiny words could completely change how you look at things, how you feel about your day and even how happy you are in the moment.

2 Tiny Words that Will Change Your Life

These 2 tiny words can literally change your life if you employ them in everything you do throughout your day.

And here they are…

(Where’s the drumroll when you need it? Or maybe even a cowbell?)

“…get to…”

That’s it. The words are “get to” as in, “I get to do this next thing I’m about to do.”

Next time you’re thinking you have to do something…

•    I have to finish writing this email
•    I need to create this product
•    I must pick up the kids from school

Change your language like this…

•    I get to finish writing this email
•    I get to create this product
•    I get to pick up the kids from school

This tiny change in vocabulary can have a subtle and sometimes very dramatic effect on how you feel and thus the actions you take and what you are able to accomplish in your life and business. Just 2 little words can make all the difference.


Fear of Making Mistakes is a Big Mistake

I have a theory that the #1 thing holding online marketers back from major success is being afraid to make mistakes, look stupid or just plain screw up. That’s why I want to tell you the story of Pinnacle Airlines Flight #3701 – not because it’s something you should emulate, but to illustrate just how safe it is for you to totally and completely screw up in your online business.

Fear of Making Mistakes is a Big Mistake

October 14, 2004, two pilots are ferrying an otherwise empty CRJ-200 aircraft from Jefferson City, Missouri, to Minneapolis, Minnesota. This should have been a simple, routine flight. But because of multiple errors by the pilots, it was anything but routine.

Just a few of the mistakes made by the 2 pilots included performing several non-standard maneuvers including pitch-ups that induced stall warnings, exceeding the manufacturer’s recommended climb rate, using an excessive angle of attack and over-stressing the engines. They climbed to the highest altitude the plane was rated for (41,000 feet) where they cruised at a rate barely above stall speed.

During all of this the anti-stall devices repeatedly activated but the pilots overrode the automatic nose-down that would increase speed to prevent a stall. In fact, they did this no less than 4 times.

All this time while they were climbing to the outermost reaches of altitude and overriding safety features of the aircraft, they could be heard on the cockpit recorder laughing.

A lot.

So much so, that when they commented they had never been so high, a person might wonder if they were referring to altitude or something else.

After the fourth override, both engines flamed out and shut down. The plane then stalled, the pilots recovered from the stall and tried repeatedly to restart the engines.

Now on the cockpit recorder, instead of laughing you can hear a great deal of swearing as nothing the pilots try is working. Most notable is when the pilot repeatedly tells the copilot to put the plane into a nosedive to attain a speed of 300 knots to restart the engines, and yet the copilot never does it, nor does the captain take over control to make it happen.

It was later discovered that through their antics of climbing to 41,000 feet, the crew had already damaged the engines badly enough that they could not be restarted. It was all laughter and joking until these pilots lost both engines and couldn’t get them back.

The crew glided for several minutes, trying to restart the engines by any means possible. Finally (FINALLY!) they told Air Traffic Control (ATC) that they had a single engine flameout, and ATC offered them 4 possible diversion airports. At this point I’m picturing two scared children in the cockpit, afraid to tell mommy and daddy what they’d done.

For 14 minutes more, they glided while unsuccessfully restarting even one engine. When they still could not start the engines, they finally told Air Traffic Control that they had in fact lost both engines. The final words on the flight recorder are the captain and first officer talking about whether or not they would make it to the assigned diversion airport, with the final words being, “Ahh sh** we’re gonna hit houses, dude.”

Both pilots died. Thankfully no one on the ground was injured.

The National Transportation Safety Board would have been justified if they had said, “These pilots acted like complete idiots,” but of course they were not allowed to be that blunt. What they did say was the pilots’ ‘unprofessional behavior, deviation from standard operating procedures and poor airmanship’ caused the crash.

Now then, I’d like you to take a moment and picture the absolute WORST mistake you can make in your business. In fact, picture the top 5 worst mistakes all happening simultaneously.

Let’s say they are…

•    You somehow lose your entire email list.
•    Someone steals your product from you and sells it as their own.
•    Your website is hacked, stolen or otherwise falls into a black hole and you have no backup.
•    You make no sales on your big launch or every sale you make is refunded.
•    You are blacklisted from every social media site on the internet – for life.

The odds of even one of these things happening is remote, while the odds of all them happening are infinitesimal.

But even on your very worst day, where you have made every stupid mistake you can possibly make, can it be even a thousandth as bad as the last flight of these two pilots?

These ‘professional’ pilots laughed through all of their mistakes and poor decisions right up until they lost both engines, at which time they probably would have traded places with almost anyone else on the planet. Even their own plane tried repeatedly to save them from crashing, and every time it did, they overrode it.

There is simply nothing you can do and no mistake you can make in your business that will result in you being 41,000 feet in the air with two locked engines.

Which is why I say full speed ahead in whatever it is that you’re doing. The worst that can happen is a tiny bump on the road and the best that can happen is a 6, 7 or maybe even 8 figure income.

Get out of your own way, get busy, welcome your mistakes and revel in your successes.

Remember: The greatest mistake you can ever make in your business is being afraid to make one.


Don’t Make This Alienating Mistake on Webinars

I just clicked onto a webinar a few moments ago and I had to almost immediately leave to write you this quick note. As I watched the two people on screen I found myself physically moving away from my device. In fact I could not seem to get far enough away from these two people. Where I had been hunched over my laptop, my back was now pressed into the back of the chair, my head was turned away like I was about to flee, and I realized something was terribly wrong.

Don’t Make This Alienating Mistake on Webinars

So the question is, why am I having this physical reaction to these two webinar presenters? What is it in my primitive brain that is causing me, without conscious thinking, to put more physical space between them and me?

And what does it mean for their odds of making the sale at the end of this webinar?

My best guess is my subconscious brain – which is always on the lookout for threats – thinks they are putting on an act or pretense in order to somehow take advantage of me.


Their hands are waving in the air, their faces bobbing up and down, they’re just so… I don’t know… ENTHUSIASTICALLY PHONY.

Don’t get me wrong… real enthusiasm for your niche, for what you teach and for your products is commendable and a trait you should cultivate. But come on, it’s got to be REAL and not contrived.

People who put on webinars are almost never professional actors and they shouldn’t try to be actors. They’ve got to be themselves. Real. Authentic. Someone the viewer can relate to.

Right now I’m about as inclined to stay on the webinar and buy their product (whatever it might be, I don’t have a clue) as I am to deliberately run my car into a brick wall.

Which begs the question… how do you display enthusiasm on a webinar without alienating people? The same way you sell to people. You start where they are and you walk with them to where you want them to go.

Picture yourself looking at a used car on a warm summer day when two salespeople approach you. The first salesperson says, “THIS IS THE GREATEST CAR EVER IN THE HISTORY OF THE UNIVERSE AND IT IS AN ABSOLUTE BARGAIN AND YOU WILL LOVE LOVE LOVE THIS AMAZING CAR!”


The second salesperson says, “This car is 3 years old, it’s got 45,000 miles on it and a small ding in the back bumper. It’s also rated as being one of the most reliable cars on the road, the interior looks almost brand new, it drives like a dream and the air conditioner blows the coldest air I’ve felt all summer.”

Which salesperson do you trust?

It’s a no brainer. The second salesperson started out where you are, looking at the reality of the situation. It’s a used car. It’s got some miles. It has a small ding you’ve already noticed. This person is standing right there beside you like a friend, telling you exactly how it is. You trust them because they are telling you what you already know.

That’s why when they start telling you all the good points of the car, you believe them. They are taking you along step-by-step from where you’re starting out (skeptical prospective buyer who doesn’t want to get ripped off) to where they want you to be (confident buyer who knows you’re getting a fair deal.)

The first salesperson is standing apart from you, shouting at you to come across this gulf between the two of you. This causes natural resistance on your part and a desire to flee the scene and never come back.

Now that I’ve written all of this, that webinar is 20 minutes in and I don’t plan on going back to it. I only want to work with authentic people who understand that I’m not going to fall for hyped up fake enthusiasm.

Just tell me like it is. Give me the truth. Point out all the good reasons why things can be much better if I’ll just follow along with you, and I guarantee I’ll stay right there and listen to your every word, and I’ll probably buy, too.

It really is that simple.


You’re Doing Affiliate Marketing All Wrong

What’s the easiest way to make money online, without having to create a product or a sales page? Affiliate marketing, of course. 🙂

So, why is it that most affiliate marketers never make nearly what they could make? Anyone has the potential to make HUGE money in affiliate marketing, yet 90% or more of affiliates make a pittance (I’ll wager the number is closer to 98%, in fact.)

You’re Doing Affiliate Marketing All Wrong

Think about this: If you earn an average of $50 on each sale in a sales funnel you promote, and you make 6 sales, you’ve made $300. Sounds good, right?

But guaranteed, there is someone else who made 600 sales and walked away with $30,000.

Why did they make 600 sales when you made just 6?

There are reasons why a handful of affiliate marketers do amazingly well, and everyone else barely makes a profit.

And marketers who understand this will always have a tremendous advantage over marketers who don’t.

1: Build a Relationship

I know you’ve heard it before, but are you doing it? People buy people, not products.

If you want them to open your email and click your link, or visit your Facebook Group and click a link, you’ve got to have a RELATIONSHIP with your people.

This is so simple to do, yet few marketers take the time.

Start with a blog post that is all about you, and then send new opt-ins to the post so they can get to know you. Make the post silly, funny and most of all REAL. Talk about the stupid stuff you’ve done, the mistakes you’ve made, where you live and so forth.

Do you have a strange hobby or unusual taste in food? Include that. Do you have 17 pets? Talk about them. Do you work until 3 in the morning and sleep until noon? Mention that.

Reveal the real you. Not the details people don’t want, but the ones that amuse and interest. You’re looking to make a real connection, not give a resume.

And above all else, don’t make your life seem like a series of magnificent accomplishments. No one is going to relate to someone who turns everything they touch into gold.

But they are going to relate to the time you bought Bitcoin when it was worthless and sold it just before it took off, or the time you thought you could fly and jumped off your uncle’s barn into the manure pile.

And don’t stop with your ‘about me’ page, either. Use this relationship building in your lead magnet, your emails, your other blog posts and so forth.

Always inject a little bit about yourself. Not so much that you bore people, of course, or make everything seem about you. But just enough to keep it real.

Think about relating an event to a friend. Aren’t you going to give your own perceptions of what happened, as well as tell about how you got out of your car and stepped in the mud puddle just before your big presentation?

Use this same method of personal, one-on-one friend communication with your readers as well.

Post on your blog as often as possible, and we’re talking every day or two. Encourage your list to subscribe to Feedburner or the equivalent so they know when you add a new post.

Your readers will realize you’re a real person who isn’t out to pitch them a new product every 5 minutes. And they’ll gladly read your sales emails much more readily when they know there is a real live human being who is sending them these messages.

2: Use Your Own Voice

How many emails do you receive that say something along the lines of, “Buy this product – this product is the greatest product ever – you will be sorry if you miss this – so rush right over and buy it now.”

Yeah. Same old stuff, over and over again.

There is a marketer (or maybe several, but I’m thinking of one in particular) who sells MASSIVE quantities of this exact type of emails as a swipe file to new marketers.

Like a brand-new marketer couldn’t write their own 25 word email that basically says, “GO BUY THIS NOW!”

People are TIRED of getting these emails. You’re tired of getting these emails. I’m tired of getting these emails.

Same phrases, same message, same B.S.

If you’re not going to stand apart from the crowd, then you’re going to have to share the same crumbs they’re getting.

Instead, take 30 minutes and write your own promotional email in your own voice.

Forget hype. Be sincere. Be honest. “Hey, this product isn’t for everyone. I don’t even know if it’s for you. But if you have this problem, then maybe this is your solution. Check it out and decide if it’s right for you, because I know it’s worked like crazy for some people. And it’s on sale right now, too.”

I’ve written emails where I basically tell people not to buy something unless they really really want it or need it. “Don’t buy this if you already know how to do xyz.” “Don’t buy this if you’re not going to be doing this type of marketing.” This is only for people who want (fill in the blank.) It’s like I’m trying to talk them out of it, which paradoxically often results in more sales, not fewer.

But the point isn’t tricking them into buying; it’s to be honest. Because you know what? That latest, greatest product you’re promoting ISN’T what everyone on your list needs. Some of them, sure. The rest of them, no.

Do you have any idea how refreshing it is to open an email that says, “Here’s a new product, thought you might want to know, but please don’t buy it if you’re not going to use it.”

The first time I got an email like that, I bought the product without even reading the sales letter. True story. I was just so happy that someone wasn’t ramming a sale down my throat, that I jumped at the chance to buy it.

Weird but true.

My point is, be you. Be honest. Talk to your readers as though they are your best friends and you don’t want to lose your best friends by acting like a carnival barker who is here today and pulled up stakes (vanished) tomorrow with their money.

3: Email a LOT

This is the one where people like to argue with me, and I understand that.

You’ve heard over and over again that you shouldn’t email too often, or you’ll upset your subscribers, right?

After all, every time you email, there is the potential that a subscriber will hit the unsubscribe button.

Do you know what the potential is when you DON’T email? Nothing. No opens, no clicks, no sales… not even any relationship building.

Do you want people to open and read your emails? Then send out those emails EVERY DAY.

Here’s why:

First, almost no one will see every email you send out. Let’s say you’ve got a sale on one of your products. Don’t you think your readers might like to know about it? But if they miss the one and only email you send that lets them know, then they’ve missed out on the discount and you LOST a sale.

Second, send emails at different times. I opened someone’s email just yesterday, decided I was VERY interested in the new membership he was selling, clicked the link and discovered it was no longer available.

What happened? This particular marketer only sends out emails at 1:00 a.m. my time, so I don’t even see most of his emails in the avalanche of mail I get before I wake up.

Third, if you’re sending email once a week or once a month, your readers are forgetting who the heck you are. And when you finally do send an email, they think it’s spam.

Fourth, if you mail more often, you will make more money. Don’t take my word on this, just do it for one month. Send out one email per day, every day, for 30 days. Put a promotion in each one. See if you haven’t made more – a LOT more – money during that time period than during the previous month.

And by the way, I’m not saying JUST send out a promotion in each email. Make sure you have some content in there as well, even if it’s just an amusing anecdote.

4: Think of affiliate marketing as a BUSINESS

This isn’t a hobby, nor is it an add-on for an additional income stream.

Even if you go on vacation, be prepared to send out an email every day. Schedule them in advance or write them on vacation. Either way, affiliate marketing to your list is a business that you can’t just jump into when you need cash and forget about the rest of the time.

You don’t have many support issues, since the product owners handle this. You don’t have to worry about creating products, sales pages and so forth. You don’t have to drive traffic, unless it’s to build your list bigger.

With so much you don’t have to do, there’s no reason not to focus your time and energy into building relationships with your list and promoting to them every single day.

Affiliate marketing can be some of the easiest money you’ve ever made, if you put in the time and effort to make it a real business.


Hello world!

Hi, it’s Matthew and this is my new website. Stay tuned… I’ll have great things to share!

For starters, here’s an article I think you’ll enjoy…

It’s called: “Make the Leap to Home Business Success

Make the Leap to Home Business Success

If you are going to build a successful home business, you need 3 “intangibles.” These are things that must come from WITHIN you.

===> Intangible 1 <===

First, you must have a strong WHY.

Why must you make a home business work? What’s driving you? What is it that you CAN’T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn’t stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box that I could carry with me anywhere in the world and not be tied to anyone’s time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children’s lives and the incredible freedom that succeeding in this business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don’t believe that it’s POSSIBLE for you to succeed in a home business or make your living on the Internet, you won’t. It’s that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money with a home business online. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money online in many different ways. Just get online and do some research and you’ll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you’ll find the same documented evidence of this fact. Truth is, it’s getting easier and easier to start and succeed in a home based business. This is primarily because of the Internet and affiliate marketing.

I’ve always said that “affiliate marketing” is the job of the future. In the “old” days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. Believe me, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the “job” of the future that’s here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim… This is the operating philosophy you MUST adopt to succeed with an Internet home business.

That’s backwards for most people who like to aim before they fire. The fact is the Internet is a moving target… The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can’t learn from the outside… You have to be IN THE RING to truly understand it.

The lesson here is that you will never really be READY to start a home based business. You simply have to start one. This is what I call “Making the Leap.”

The good news is that the cost of failure on the Internet is very small. In the “brick and mortar” world you need to evaluate things very carefully before you decide to open up a business. It’s almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100. In fact, Plug-In Profit Site is a really good example of this.

You simply need get IN THE GAME… Each moment that you stay “out there,” you’re wasting valuable time that you could be learning and skills necessary to become a successful affiliate marketer. In fact, if you’re not in the game yet, you’re ALREADY behind the times. Come on… You can do it! Make the leap to becoming a successful home based business owner today!

About the author: Stone Evans was a washed up restaurant worker desperately searching for a way to save his family when he discovered the internet and affiliate marketing… 24 months later he finally cracked the code and started earning over $10,000 per month. Now the same system that saved him is available to you here >>

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